HOTELS > The London NYC

THE LONDON NYC'S NEW URBAN HOTEL EXPERIENCE DEBUTS AUTUMN 2006
The much-anticipated transformation of the RIHGA Royal Hotel into The London NYC continues this summer. By mid-autumn, the stunning "evolution" of this midtown luxury hotel - with its 564 elegant suites and flats - will be complete. The acclaimed international team of design and lifestyle talent includes David Collins Studio (interiors), Gordon Ramsay (dining), Quintessentially (concierge), and Waterworks (baths). Part of the LXR Luxury Resort collection, The London NYC's signature embraces "livable glamour" style and "all-access" service.

GORDON RAMSAY BRINGS HIS WORLD-RENOWNED CUISINE TO THE U.S.
Gordon Ramsay's collaboration with The London NYC marks two significant firsts for the lauded chef - his first restaurant outside of the U.K., as well as his debut in America. One of the U.K.'s only chefs to receive three stars from the prestigious Michelin Guide, Ramsay will premiere both his fine-dining restaurant (Gordon Ramsay at The London), and the more casual food/lounge experience (The London Bar) this autumn. Ramsay will also oversee The London's in-room dining.

THE LONDON NYC'S DISTINCTIVE TAKE ON FITNESS AND WELL-BEING PREMIERES SPRING 2007
The London NYC Club responds to the modern needs of the seasoned world-class traveler. By combining the most advanced fitness equipment and techniques with personal consultation from Manhattan's most elite trainers and nutritionists, The London NYC Club will provide a complete urban fitness and well-being experience for guests of The London.

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Stephen Starr Biography

Stephen Starr, owner of Starr Restaurant Organization, began working in the restaurant industry at the age of 21 when heopened his first club in an Old City diner, Grand Mom Minnie's, which served food during the day and comedy at night. Nexthe opened Stars, a cabaret/restaurant that featured acts who were just starting out such as Jerry Seinfeld, Richard Belzerand Pat Benetar.Continuing to promote live entertainment, Starr opened a larger venue, the Ripley Music Hall, which showcased new talentsuch as U2, The Eurythmics, Cyndi Lauper and Bruce Springsteen, who were still very small at the time. Eventually he beganThe Concert Company to bring large-scale stadium acts to Philadelphia. Starr was responsible for memorable shows including:Madonna, Lionel Ritchie, George Michael and others. In 1990, when Electric Factory Concerts bought him out, he usedthe profit to open several new venues including: Shake, Burger and Roll, a kitschy diner; The Bank, a trendy dance clubwhich later became District Nightclub; and Cafe Republic, a Russian-themed caviar and vodka bar.The SRO family of restaurants began in 1995 with the opening of Continental Restaurant and Martini Bar. FollowingContinental's success, SRO began to build an extraordinary group of restaurants. These include: the smash Asian hitBuddakan; Tangerine, a breathtaking restaurant with unrivaled Mediterranean cuisine; Pod, a futuristic Asian restaurant; Almade Cuba, a modern Cuban creation; Morimoto, contemporary Japanese cuisine; Jones, American style comfort food;Angelina, Italian cuisine; El Vez, modern Mexican cuisine and Striped Bass, contemporary American seafood.With more than 20 years in the hospitality and entertainment industries, Starr likens the experience of dining out to that ofattending a theater production, where the players, props, backdrops, lighting and rapport are integral components of anoverall dramatic effect. When this atmospheric drama is paired with edgy, delicious cuisine, dining out at an SRO restaurantbecomes entertainment for all of the senses.